"I have a beautiful website that I love that reflects the direction I'm taking my brand & business. I felt seen and supported the whole way through the process."

JENNIFER VAN SON PHOTO

SHOWIT TEMPLATE CUSTOMIZATION AND CUSTOM BRANDING FOR

Jennifer said:

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Jennifer van Son came to us facing two critical challenges after 14 years in the wedding industry. Her brand felt "too whimsical and boho" for where she was heading artistically, and she was struggling with declining organic website traffic.

"I was struggling with getting organic traffic on my website. Also was needing help in refreshing my brand," Jennifer shared. Her existing brand no longer reflected her evolution toward a more mature, documentary style with editorial elements.

Jennifer had been incorporating film photography into her process, adding sophisticated editorial touches to her work, but her brand wasn't communicating this artistic growth. She needed a refresh that would align with the photographer she had become and attract the Toronto couples seeking authentic, heartfelt wedding photography.

What brought Jennifer to BBH

Jennifer needed to attract young professionals in Toronto who appreciated her honest storytelling approach and were willing to invest in authentic wedding photography that captures real emotions over staged moments.

Brand Messaging & Alignment

Jennifer needed a brand new website that would replace her outdated site and improve her online presence. Her existing website wasn't effectively showcasing her evolved artistic style or attracting her ideal clients.

Website Redesign & Development

Jennifer needed to move away from her "whimsical and boho" brand toward something more sophisticated that reflected her artistic growth over 14 years. She wanted a brand that positioned her as a mature artist rather than who she was when she first started.

Elevated Brand Design

With declining organic traffic hurting her business, Jennifer needed a comprehensive SEO solution to help potential clients actually find her online and improve her search rankings for couples looking for a luxury wedding photographer in Toronto.

Comprehensive SEO Strategy

what we did

Showit Template Customization

We customized a Bayou Brand HouseShowit template that showcases Jennifer's documentary style with editorial artistry. The new site effectively communicates her film photography offerings and attracts couples seeking authentic, heartfelt wedding photography.

one

Mini Brand Refresh & Logo Design

We created an elevated primary and alternate logo variations along with refined color palette and typography that moved Jennifer away from her "whimsical and boho" aesthetic toward something more mature and editorial. The refreshed branding reflects her evolution as an artist and positions her as a premium Toronto wedding photographer.

two

Film Photography Positioning

We strategically positioned Jennifer's film offerings as a premium service that adds timeless, editorial quality to wedding galleries, justifying the investment for couples seeking that sophisticated aesthetic.

three

Strategic Copywriting & Brand Voice

We crafted messaging that clearly communicates Jennifer's documentary approach and film photography expertise. The copy positions her as a photographer who captures real love over perfect poses, attracting couples who value authenticity.

four

Advanced SEO Strategy & Implementation

We implemented comprehensive SEO strategies targeting young professionals in Toronto seeking authentic wedding photography. Our optimization work immediately improved her organic traffic performance beyond her previous site.

five

The Result

The result? Jennifer's organic traffic improved immediately—performing better than her old site within just 6 weeks when she expected an SEO slump. She now has a brand that authentically represents her artistic evolution and attracts the Toronto couples who value her documentary approach to capturing real love stories.RetryClaude can make mistakes. Please double-check responses.