"I needed somebody that was in this industry who understood what words needed to be on there to reach people. I was a thousand percent happy with what she did. I love my website. I love the way that it looks. I love everything about it."

stress-free weddings

showit template customization for wedding planner

Brianne said:

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Brianne Ackerland came to us with a visibility crisis that was threatening her decade-long wedding planning business. Despite being a certified wedding planner specializing in Midwest destination weddings, she had a major search problem.

"When you looked at Iowa Wedding Planner, Stress Free Weddings was nowhere to be found," Brianne shared. Her website looked great but wasn't functional—potential clients couldn't find her online.

The technical frustrations were constant. Every time she tried to update her Squarespace site, something would break. "Every time I went in to try to make a change, I would disconnect my Instagram link," she explained.

Brianne had received an SEO evaluation identifying her site's problems, but couldn't implement the solutions. She needed someone who understood the wedding industry and could create content that sounded like her while fixing the technical issues that kept her invisible to her ideal destination wedding clients.

What brought Brianne to BBH

Unlike her previous designer who required her to provide all the content herself, Brianne needed copywriting that captured her authentic voice without her having to write it. She wanted to avoid trendy terms like "bespoke" that didn't match her Midwest practicality.

Content That Sounded Like Her

Brianne had an SEO evaluation that identified all her website's problems, but she couldn't act on it. She needed someone who understood the wedding industry specifically and could implement the technical solutions that would actually get her found by couples searching for Iowa wedding planners.

Strategic SEO Implementation

Brianne was frustrated with Squarespace's complexity and needed a more user-friendly solution. She loved her existing branding and didn't want a complete overhaul, but needed a platform that wouldn't break every time she tried to make simple updates or add content.

Easy-to-Maintain Website Platform

Brianne had found success with couples from expensive markets like New York who chose Iowa for cost savings, but her website wasn't effectively targeting this niche. She needed messaging that would attract her ideal destination wedding clients while filtering out local prospects who didn't value her services.

Positioning for Destination Weddings

what we did

Showit Template Customization

We migrated Brianne from her problematic Squarespace site to Showit's user-friendly platform, customizing a template that incorporated her existing branding that she loved. The new platform gave her the ability to make updates without breaking functionality.

one

Authentic Voice Copywriting

We created website copy that captured Brianne's genuine Midwest practicality and warmth, avoiding trendy terms like "bespoke" that didn't match her personality. The messaging positioned her expertise while filtering for experience-focused couples rather than just decor.

two

Strategic Content Organization & Presentation

We restructured how Brianne's services and experience were presented, clearly communicating her value proposition to destination wedding couples while emphasizing her logistics expertise over decorative services.

three

Photography and Testimonial Integration

We showcased Brianne's wedding portfolio and client feedback through optimized galleries and testimonial layouts that demonstrate her ability to execute seamless, experience-focused celebrations. The visual presentation reinforces her expertise in logistics and coordination while appealing to couples who prioritize guest experience over.

four

Advanced SEO Strategy & Implementation

We took Brianne's existing SEO evaluation and actually implemented the solutions she couldn't execute herself. We conducted comprehensive research to identify the specific search terms destination wedding clients use when looking for Iowa wedding planners, then strategically optimized her site to address her core problem of being invisible in search results.

five

The Result

Brianne went from being completely invisible in search results to having a website that actually gets found by her ideal clients. She now has a platform she can confidently maintain herself, with messaging that authentically represents her Midwest approach while attracting the destination wedding couples who value her logistics expertise.