"It’s more than a beautiful website in the end. It’s the client experience that sets them apart. It’s having an entire team supporting you in their specific areas of expertise. Worth every penny (and more)."

Melissa Lucci Photography

custom brand + photography website designer for

Melissa said:

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Melissa hit a perfect storm of technical disasters. After 10 years of building her photography business, Meta permanently restricted all her social media accounts without explanation. Then her website platform, Flothemes, was discontinued after a buyout.

"My website's going down, and it's not going to be supported by updates anymore and I just got done DIYing this," Melissa shared. At 10 years into this business, I need to invest and trust someone."

Facing the overwhelming prospect of starting over on multiple fronts, she needed professional help to navigate this transition without losing the momentum she'd built over a decade.

What brought Melissa to BBH

With her old platform shutting down, Melissa needed a smooth migration that wouldn't hurt her hard-earned SEO rankings, she was already ranking as a top organic hit for "Pittsburgh Family Photographer."

Seamless Technical Transition

While passionate about her "Beautiful Chaos" approach, Melissa wasn't sure if this concept was landing with her audience. She needed help articulating why natural, imperfect family moments are actually the most precious ones to preserve.

Clarity on Her Brand Message

Melissa needed more than just a new website. She needed a complete brand refresh and website that would maintain her Google ranking while better reflecting her "Beautiful Chaos" philosophy of capturing real family moments.

A Strategic Rebrand & Custom Website

As a busy mom of two running a business while prioritizing family, Melissa needed someone who understood the juggling act and could take the technical overwhelm off her plate so she could focus on what she does best: capturing families in their beautiful, chaotic reality.

What she really needed was a brand partner who could honor her decade of relationship-building while positioning her for the next phase of growth.

A Trusted Partner Who "Got It"

what we did

Strategic Brand Clarification & Messaging

We helped Melissa articulate her "Beautiful Chaos" philosophy in a way that immediately resonated with her target audience. Instead of wondering if the concept landed, we crafted messaging that clearly communicated why those imperfect, unposed family moments are actually the most precious ones to preserve.

one

Strategic Showit Website Design

We seamlessly migrated Melissa to a custom Showit website without losing her hard-earned SEO rankings. The new site better reflects her natural photography approach while maintaining her position as a top organic hit for "Pittsburgh Family Photographer."

two

Premium Positioning & Copy Strategy

We captured Melissa's genuine, relatable personality in every piece of copy, the photographer who "gets it" because she's living it too. Her website now sounds exactly like her: real, warm, and refreshingly honest about the beautiful chaos of family life.

three

Education Page & Digital Product Integration

We created a dedicated "For Photographers" section and seamlessly integrated her Beautiful Chaos Mobile Presets and educational offerings. This positioned Melissa as both a skilled family photographer and a mentor to other photographers seeking her business wisdom, creating multiple revenue streams within one cohesive brand experience.

four

Advanced SEO Strategy & Implementation

We conducted comprehensive SEO research to ensure Melissa continued ranking for the search terms that brought her ideal clients. Our strategic on-page optimization maintained her strong search presence while positioning her for the specific types of family sessions she wanted to book.

five

The Result

Melissa maintained the momentum she'd built over a decade while successfully navigating multiple platform disasters. Her new brand and website positioned her for the next phase of growth, expanding into mobile photography education and mentoring services while continuing to serve the busy Pittsburgh families who've made her their go-to photographer. Most importantly, she now has a brand foundation that can evolve with her business for years to come.