I love it! It looks so good! Thanks for all of your work on this!"

gillian mccoll photo

custom brand + showit template customization for

Gillian said:

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Gillian McColl came to us at a turning point in her photography business. After seven years of building her family and newborn photography practice, she was ready to evolve from a "middle range" photographer to a luxury service provider who could command premium pricing.

Her existing brand wasn't supporting her vision of creating a complete, seamless experience for busy moms. While she loved the simplicity of her main logo, her secondary branding elements felt outdated and didn't communicate the high-end, timeless experience she was providing.

Gillian was experiencing declining website traffic and struggling to attract clients who valued her full-service approach, from styling assistance and private location access to complete product fulfillment. She needed a brand that would immediately communicate luxury and value before potential clients even saw her pricing.

What brought Gillian to BBH

Her ideal clients were overwhelmed mothers suffering from decision fatigue. Gillian needed messaging that emphasized how her full-service approach removes stress and creates an effortless experience, rather than adding to their already overwhelming to-do lists.

Strategic Messaging for Busy Moms

Gillian's existing website wasn't effectively communicating her luxury positioning or full-service approach. With declining traffic and conversion issues, she needed a complete rebuild that would attract high-income clients and clearly showcase her premium experience from styling to product fulfillment.

Website Redesign & Development

Gillian needed her brand to communicate high-end value before clients saw her pricing. She wanted something timeless and classic that would position her as a premium photographer worth the investment, moving away from her "middle range" positioning.

Luxury Brand Positioning & Identity

Facing declining website traffic, Gillian needed a brand and website that would not only convert visitors but also attract the right high-income clients who would value her complete experience over quick, budget sessions.

Comprehensive SEO Strategy

what we did

Showit Template Customization

We customized a Showit template for Gillian that immediately communicates luxury and positions her as a premium photographer. The new site showcases her full-service approach and makes it clear that booking with her is an investment in a complete experience, not just a quick photo session.

one

Complete Brand Identity Development

We created a timeless, luxury brand identity for Gillian that moves her away from her previous "middle range" positioning. The new branding immediately communicates high-end value and sophistication, supporting her transition to premium pricing.

two

Strategic Copywriting & Brand Voice

We crafted messaging that positions Gillian as the solution to decision fatigue for busy moms. Every piece of copy emphasizes how she removes stress and creates an effortless experience from styling to final product delivery, while educating clients on the value of investing in printed family artwork.

three

Premium Service Showcase

We highlighted Gillian's unique differentiators: in-home luxury newborn sessions, access to private properties, complete styling services, and her reputation as the "baby whisperer", positioning these as valuable luxuries rather than standard offerings.

four

Advanced SEO Strategy & Implementation

We conducted comprehensive research targeting high-income families in Ottawa's affluent neighborhoods like Westboro, Rockliffe, and the Glebe. Our strategic optimization attracts clients who value luxury experiences and are willing to invest in premium photography services.

five

The Result

Gillian successfully transitioned from a "middle range" photographer to a luxury service provider who attracts high-income Ottawa families. Her new brand and website position her as the premium choice for mothers who value a complete, stress-free experience and are willing to invest in timeless family artwork that will be treasured for generations.