"I don't just have a pretty website. I have a place for my client to find me and all I do. It shows my true authenticity, my deepest passion and how I give it all back. With ease, patience and a love for her clients, dreams do come alive just as much as we want them to."

britt elizabeth photography

custom brand + showit web design for photographers

Britt said:

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Britt Elizabeth came to us with a powerful story and exceptional artistic vision, but struggling to translate that into a cohesive brand experience. After 15+ years in photography, she had built a reputation for deeply emotional storytelling work, but her brand wasn't reflecting the caliber of artist she'd become.

"The cohesive-ness between all platforms and the blending of the authentic me and the business me" wasn't working, Britt shared. Despite creating consistently beautiful work, her brand identity felt disconnected from her artistic vision and personal story.

She was ready to expand into destination markets like Dallas and New Orleans, targeting high-end clients who would truly appreciate her artistry. But first, she needed a brand that matched her ambitions and communicated her unique value as a storytelling photographer.

What brought Britt to BBH

Britt was ready to attract "high end clients who truly see my work and the prices and appreciate it." She needed a brand that immediately communicated luxury and artistry to clients willing to invest in personal storytelling art.

Premium Market Positioning

Britt needed a website that functioned as an online gallery, showcasing her storytelling photography as the personal art it truly is. Her existing site wasn't effectively communicating her artistic vision or attracting the high-end clients who would value her unique approach to capturing and preserving life's most meaningful moments.

Strategic Website Overhaul

Britt needed her brand to reflect that she's not just another photographer—she's a storytelling artist who creates personal art for her clients. She wanted to move away from being seen as "hired help" and position herself as the creative visionary she is.

Artist-Level Brand Positioning

The biggest challenge was blending "the authentic me and the business me." Britt needed a brand voice that honored her personal story, including profound losses that shaped her perspective, while positioning her as the professional artist she'd become. This required carefully crafted copywriting that wove her authentic experiences into compelling messaging that resonated with high-end clients seeking deeply personal photography.

Authentic Voice & Copywriting

what we did

Strategic Brand Clarification & Messaging

We repositioned Britt as "More than photographers, we're your personal storytellers" who create distinctive works of art. We elevated her messaging from basic photography services to a collaborative partnership designed to breathe life into your unique narrative.

one

Strategic Showit Website Design

We built a sophisticated Showit website featuring interactive galleries, seamless booking integration, and a dedicated education section for her photographer training offerings. The site architecture supports her multiple revenue streams while creating an immersive experience that showcases her storytelling approach.

two

Authentic Brand Voice & Copy Strategy

We crafted copy that seamlessly blends her authentic story with professional positioning. The messaging emphasizes that she's an artist and human being first, creating emotional connections while maintaining luxury positioning.

three

Full-Service Photography Integration

We organized and presented Britt's diverse offerings, from destination weddings and intimate portraits to senior sessions and photographer education, in a way that demonstrates her versatility as a storytelling artist. The clear service structure helps premium clients understand the full scope of her creative capabilities and choose the right experience for their vision.

four

Advanced SEO Strategy & Implementation

We conducted comprehensive SEO research to position Britt for destination wedding and luxury portrait markets across her target locations. Our strategic optimization ensures she ranks for high-end clients searching for storytelling photographers who create personal art.

five

The Result

Britt's bookings more than doubled since launch. She finally has a brand that authentically represents both her artistry and her business, allowing her to confidently pursue those high-end destination markets in Dallas , New Orleans and International locations while maintaining her authentic voice that makes every client feel seen and heard.