One of the only constants in life is that nothing ever stays the same. You and your business are ever-evolving, which means that at some point, you’re likely going to need to rebrand — especially if you’re still working with your original (maybe even DIY) brand. But how can you tell if you’re ready for a full rebrand? Today we’ve put together five surefire signs that your business is in need of a visual and strategic glow-up.
1. You’ve pivoted in your business
This one might seem obvious, but sometimes, the evolution is subtle when it takes place over time. Until you take a step back and look at where your business is now versus where it used to be, it may not be blatantly obvious that you’ve pivoted far enough to fuel the need for a rebrand. Or, in some cases, you may have made a recent cognizant decision to take your business in a different direction.
Either way, this definitely causes pause for consideration of a rebrand. Your brand should always be relevant and reflective of what you offer, who you offer it to, and how you offer it. If your current brand doesn’t effectively do that, it’s time to rebrand.
2. You want to raise your prices
You may have heard that your brand should be reflective of the value you provide, and it’s so true. A well-thought-out, beautifully developed, and authentically represented brand is always going to convey a greater value to your potential clients. However, if your prices aren’t high enough for where you are in your business cycle, it may be time to rebrand.
The best indication of this is when your potential clients consistently don’t want to pay your prices, which could indicate that your branding doesn’t convey the value that it should. People need to see you as a high-value content provider, and one of the best ways to do that is through quality branding.
3. You’re not growing as fast as you’d like
One of the biggest indicators that it may be time for a rebrand is if you’re not seeing the level of growth that you want or expect. This could be due to a number of factors such as an outdated or ineffective brand, a lack of understanding or engagement with who you serve, or simply a lack of marketing resources.
If you find yourself struggling to keep up with the competition, it’s time to rethink your branding strategy and assess where you need to focus your efforts.
4. You’re feeling lost in your industry
If you feel like you’re constantly scrambling to keep up with changes in your industry, it may be time for a rebrand. A good brand should always reflect who you are and what you offer, but if there’s a disconnect between who your business is and what’s out there currently, it can create confusion for potential customers and ultimately hinder growth.
To overcome this obstacle, you can do a few things: constant engagement with customers, research into the latest trends, and strategic planning. A well-executed rebranding campaign can aid all of these things.
5. Your website doesn’t reflect who your business is
Your website will be one of your first points of contact with potential customers, so it should reflect the brand you’re trying to create. If your website isn’t up to par, it can lead to a loss of business because of confusion and a lack of trust. A well-executed rebranding campaign can help improve your website’s design, layout and overall presentation. As a result, you’ll become more visible online and successful in the eyes of potential customers.
Your website should always reflect the look and feel of your brand — from the colors down to the fonts used on each page. If something looks outdated or different from how customers would expect it based off of your branding strategy, it’s likely time for a makeover!
And don’t forget about social media. Whether it’s Facebook, Twitter, or Instagram — make sure all content reflects the overall look and feel of your brand online!
Final Thoughts on Rebranding
Rebranding can be an exciting (but also stressful) time for your business. The key is understanding when it’s time for a rebrand and connecting with the right experts to guide you along the way.
Got questions or wondering if you may be ready for a rebrand? Get in touch with us!
