"I feel like our services, mission, who we are are communicated much more clearly and effectively. Having one place to achieve all of our needs was ideal and took a lot of stress and work off of my shoulders."

melissa dawn event designs

custom brand + showit web design for wedding planner

Melissa said:

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Melissa McDicken came to us at a critical transition point in her wedding planning business. After successfully building Melissa Dawn Event Designs since 2018, she had evolved from planning small social events to higher-end weddings. But her brand wasn't keeping pace with her evolution.

"I think it's not as refined and elegant as the direction we are going," Melissa shared. "Our company is evolving and I feel this should evolve as well."

She was attracting budget-conscious couples when she wanted clients with $70,000+ wedding budgets. Her existing brand, while functional, wasn't conveying the luxury experience she delivered or positioning her as the elevated, design-forward planner she'd become.

What brought Melissa to BBH

Melissa craved consistency: clear guidelines for fonts, colors, and patterns that would work seamlessly across her website, print materials, and marketing without needing constant adjustments.

A Cohesive Visual System

Her biggest challenge was conveying value to her desired clients. She was tired of attracting couples who couldn't afford her services and wanted a brand that immediately communicated luxury and sophistication.

Clear Premium Positioning

Melissa needed her brand to reflect her expertise and attract the high-end clientele she was capable of serving. She wanted to be seen as "elegant, refined, intentional and design forward" rather than just another wedding planner.

A Sophisticated Brand Elevation

Operating in a competitive Calgary market where planners were often seen as unnecessary, she needed a brand that showcased her unique value proposition: formal education, thorough processes, and personalized design that goes beyond "Pinterest pretty weddings."

Melissa needed a brand and website would finally match the caliber of work she was delivering and attract the luxury clients she deserved.

Strategic Differentiation

what we did

Complete Brand Identity Overhaul

We developed a sophisticated new brand identity that moved Melissa away from her previous look toward something truly luxurious with refined typography and an elevated color palette that immediately communicated premium service.

one

Strategic Showit Website Design

We built her a custom Showit website that positions her as a premier luxury wedding planner in Canada, emphasizing her reputation for crafting elevated, bespoke experiences.

two

Premium Positioning & Copy Strategy

We completely rewrote her messaging with conversion copywriting to attract high-end clients. Instead of generic event planning language, we positioned her as delivering effortless luxury. Every page reinforces her expertise and the caliber of clients she serves.

three

Clear Service Structure

We organized her offerings into distinct tiers: Partial Planning and Full Planning & Design, making it easy for luxury clients to understand exactly what level of service they need and invest accordingly.

four

Advanced SEO Strategy & Implementation

We conducted comprehensive SEO research to identify the search terms luxury couples use when looking for high-end wedding planners. Our strategy focused on positioning Melissa for premium keywords while our on-page optimization ensured every element, from meta descriptions to image alt text, was strategically crafted to attract her ideal clients and maintain her strong search presence.

five

The Result

A complete transformation from a basic event planning website to a luxury brand presence that attracts the $70,000+ budget clients Melissa was targeting, without changing a single thing about the exceptional service she was already providing.